According to report by Retail Week, shoppers have listed free Wi-Fi as being their "top tech priority to better serve visitors", with 88% of respondents saying this. Shoppers are telling retailers that they need more of a reason to visit a store or shopping centre because online shopping at home in their pajamas is convenient, comfortable, and cost effective. When a retailer encourages shoppers to connect with them digitally and physically, they're personalizing the experience to them and providing their customers with the social interaction that they crave and expect. Internet access is a pivotal piece of our culture and without it, your space will be dated.
We work with you to ensure that your Wi-Fi experience is seamless for your shoppers and easy for you to manage. Our products and services empower your team to focus on increasing shopper engagement and encouraging repeat visits so your business flourishes. Provide your shoppers with easy access to coupons, location based services, wayfinding tools, and so much more to provide them with a unique shopping experience. If we've piqued your interest, take a look at the points below to learn more.
Centralized Management for Multiple Locations
It is common in the retail industry to own or operate multiple locations. As a result, being able to monitor and manage all of your locations' Wi-Fi from one central tool provides you with ease of management, quick time to resolution, and the convenience of being anywhere. Managed switches and access are also controlled through this portal and permanently accessible with no need to re-authenticate. Our products are designed to give you this flexibility to allow you to focus your time and energy on other priorities.
Actionable Business Intelligence
We want to prove your assumptions right. We want to support your purchasing decisions. We want to help you keep your shoppers or store owners happy by ensuring that they have constant and reliable Internet access. Our analytics engine does all that, and more. We'll help you be proactive with vital systems to ensure that your network is operating smoothly. We'll provide you with a central location to track usage data and information mining without the confusion that big data brings. You'll have smoothly run operations and increased knowledge into your shoppers so that you can bring them back for more.
Capitalize on Marketing Strategies
Show your shoppers paid vendor videos, invite them to download your app (increasing long-term engagement), have them opt into email campaigns; all of these strategies are available as sign-on requirements to help you build on your brand and drive more incremental revenue for your store, shopping centre, or chain. We also integrate with the largest CRM platforms which means that these marketing campaign is easily generated and tracked from your existing tools. Could Wi-Fi help you up-sell your customers or increase their brand loyalty? We think so.
Increase Length of Stay
We believe that providing your shoppers with convenient access to Wi-Fi will increase their length of stay with your store or shopping centre as they'll continue to stay connected to what they need online. They no longer have to rush home to gain access to their content, they can enjoy their typical social media or news sites from the comfort of your space. This, in turn, increases sales of other items (such as food an beverage) due to the increased time spent with you.
Increase Shopper Engagement
We'll work with you to provide your shoppers with the convenience to find the best deal, engage with your on social media, develop a relationship with anyone who enters your store, and use bricks and mortar to build online customers. Wi-Fi has become an expectation and many shoppers will choose locations if they know that they have access to the Internet. Do you want to lose customers to your competitors, simply because they've chose to implement a public Wi-Fi network? We think not.
Identify Traffic Patterns and Trends
Shopping center owners using Wi-Fi data to augment and in many cases replace traditional foot traffic patterns to negotiate rental agreements. Understanding the foot traffic patterns allows you to market and position your strategies. Our products provide you with these detailed analytics to ensure that you understand your shoppers favorite areas so that you can identify how to best serve them.
Market Directly to Frequent or One-Time Users
Understanding whether you have repeat or new business entering your store helps you to understand whether you're succeeding at your strategies. We are able to tell you whether your shoppers are shopping with you for the first time or if they've come back for more. Also using one one our various Wi-Fi authentication methods (like email addresses, mobile app, or social media), helps you to connect with shoppers in alternative avenues to open the door to marketing offers. All of these tools give you more connection to your shoppers to gain their loyalty and trust, which will bring them through the doors or onto your online store more frequently.
Our Products and Services for Retail
SolutionIP FLEX® Galaxy, is the next generation of Internet gateway. This cloud-based public access Internet gateway can service single shops or coffee shops, as well as multiple business locations such as shopping centers, plazas, or chains stores. We always ensure a high quality of service to all visitors, regardless of the size of the location.
We also have a variety of managed services, professional services, and site services at your disposal to assist in all phases of your project, including end-user support and customization for a high-quality Wi-Fi experience.
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